Canter
Canter Power Systems is the largest residential generator installer in the United States. They provide automatic backup power to family's homes, as a high end, all-inclusive service provider.
Challenge
Customer lead numbers from past partnerships were becoming inconsistent, so Canter needed to find other avenues to diversify their revenue streams and make their sales funnel more reliable.
Request
Canter needed a lead generation strategy they could switch "On or Off" when needed, reliably adding over 100 additional appointments per week, in order to keep their sales team's calendars full.
From$300/lead
To$100/appointment
Canter used to pay $300 for leads, many of which did not convert to appointments.
After identifying and executing significant changes to their marketing tactics, we increased lead generation and decreased their cost to set an appointment to an average of $100.
Creative
After 
Showing our happy customers as a vision of a better future with your new generator
Before
Trying traditional fear-based advertising and discounts to compete on price
Infrastructure
After
- Optimizing ads to maximize appointments set!
- Testing new interests and retargeting audiences!
- Running ads on Facebook, Instagram, Google, etc!
- Launching hundreds of ad variations!
- Tracking all leads to appointments to sales!
Before
- Optimizing ads to maximize views
- Failing to properly utilize interest targeting
- Running ads on Facebook only
- Picking 1 photo, 1 headline, and 1 CTA
- Lacking proper pixel setup & offsite tracking
Results
0x
Reduction In Cost Per Appointment
$0M
Sales Generated From Paid Advertising In 6 Months
$0k+
Monthly Advertising Spend Under Management